At Go Entree, our mission is simple: help food and beverage brands enter the market with impact and grow with purpose. We combine deep industry expertise with a global network of culinary talent, market influencers, and strategic partners to create programs that connect brands with what’s next.
Our capabilities span go-to-market strategy, front-end innovation, immersive trend tours, chef partnerships, culinary advisory, marketing strategy, and influencer programs. We’ve partnered with leading brands including PepsiCo, Starbucks, and Unilever, as well as emerging innovators making their first big move.
Based in NYC with an office in Austin, Go Entree delivers insight, creativity, and connections that help brands not just compete—but own their space in the market.
About us
The Founder
Rachel Waynberg is a marketing strategist and brand growth advisor helping food and beverage companies—from scrappy startups to global CPGs—launch smarter, scale faster, and build meaningful consumer connections.
With over 20 years in the industry, Rachel has led high-impact go-to-market strategies, brand positioning, and partnership development for companies including PepsiCo, McDonald’s, Diageo, Tito’s, Sabra, and Magnolia Bakery, as well as dozens of early-stage brands looking to break through.
Her approach combines sharp strategic thinking with a deep network across chefs, operators, media, and retail—giving brands the tools and relationships they need to accelerate growth, unlock distribution, and stand out in competitive categories. Whether launching a new product, entering a new channel, or reimagining brand strategy, Rachel helps clients move quickly with purpose and clarity.
When she’s not building brands, she’s exploring the latest food trends firsthand—preferably with a great meal and a good glass of wine.